By– Elisha

All online businesses should be applying at least some form of digital strategy to their online business. Digital marketing strategy is often neglected by many businesses, sometimes because it is simply not understood. Ultimately though, there are 5 key marketing techniques that all online businesses should be using, regardless of the nature of the product or service being offered.

The 5 digital marketing best practices techniques this article will be covering are email marketing, content writing, paid ads, search engine optimization and social media. Many organizations do use at least one of these tactics, however many fail to effectively apply all 5 to their businesses practices.

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Email marketing

Email marketing, as the name implies, involves contacting your company's target audience through email. Although it may sound relatively simple, getting email marketing right can be a difficult task. Many businesses use this technique but fail to do so successfully, for example, it can be easy to come across as spam which may push potential customers away.

The best way to achieve effective email marketing is to reach out to your target audience at the right time, focusing on those with buying intent. One statistic that demonstrates the importance of email marketing is that '59% of consumers say that email marketing influences their purchase decisions. This shows that when done effectively, it can drive sales and shorten a customer's journey to conversion. This makes email marketing a great method to drive traffic to your website through a variety of calls to action that encourage the audience to visit your website.

Tip: The best segment to target is those who abandoned carts at checkout. According to Our Digital Team, a specialist digital marketing agency, they have noted over their 25 years in the industry that this customer segment is the most likely to convert as a result of email marketing.

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Content Writing

Next on our list of 5 marketing techniques is content writing. Although this may have you wondering where on earth to start, it is much easier than you think. We suggest starting a blog on your page to practice your writing skills. Ultimately, content is the lifeblood of any marketing campaign as it can be applied to all digital practices as everything requires some form of text, whether that be outreach, PR, or social media marketing.

Digital marketing strategy is often neglected by many businesses, sometimes because it is simply not understood.UnsplashUnsplash

Paid advertising

Paid advertising is available in a variety of forms and its the best marketing technique if your business is looking to achieve short term goals and earn quick results. It is cost effective, particularly as much of paid advertising relies upon a pay per click approach. This makes it flexible to suit the budget of your company, maximizing your return on investment. It is a great way to increase your conversion rate and revenue.

Search engine optimization

Another incredibly important and cost effective strategy for your business is search engine optimization, otherwise known as SEO. The purpose of SEO is to increase your sites ranking on search engine results to drive traffic to your site, which in turn increases sales. SEO is an organic form of marketing and involves increasing the visibility of your site by making it SEO friendly for google and other search engines. SEO helps to build authority and trust of your website, crucial for any online business.

Social media advertising

Our 5th and final marketing practice for any digital business is social media advertising. This is due to the fact that it's cost effective and is a great way to create a two way conversation between you and your target audience. There are a multitude of benefits of social media marketing which include an increase in brand awareness and recognition of your business, increase conversion rates and customer loyalty and it helps to improve SEO factors too.

Disclaimer: (This article is sponsored and includes some commercial links)