Product Representation: What Your Promotional Products Say About You

By Sana Faisal

Any true entrepreneur realizes that it takes a team to see your dream come to fruition. That is because you can be the brains behind the most ingenious business idea of the century, but if you have no understanding as to how to disseminate this grand plan to the masses, then you have already failed.

There are numerous marketing tools designed to help businesses build brand awareness. However, not every tool is multi-purposeful. This is where a marketing strategist comes in handy because marketing can be quite expensive. Whether you are a newcomer to the marketplace or a veteran, everyone wants to reach the largest target audience while spending the least amount of money.

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As mentioned above, there are a variety of ways to market your business. However, here we are going to focus on one trade tool that seems to provide brand awareness success across a broad spectrum of the business world. Promotional product marketing is the superstar marketing strategy we will delve into to see how and why it works for most businesses, as well as ways you should go about choosing the best promotional product for your business.

Why Promotional Products Work

Promotional products provide a way for businesses to connect in a physical way to their consumers. By offering a free product that can be visually pleasing, fun, or helpful; businesses have created a way to band their consumers to them and leave a lasting memory in their minds.

Another reason why promotional products work for most companies is that their reach is far and wide. Promotional products have a tendency to either remain in the household of the one it was intended for or it has been specifically passed on to someone who could develop an even deeper connection to it, thus the company brand itself. The product is doing your marketing on a scale you could not do any other way. Furthermore, the most important aspect of promotional products to most business owners is that they are relatively inexpensive.

So now that we have discussed why promotional products work, we need to turn our focus to the ways a business needs to go about choosing the right promotional product. If you have ever been to any type of convention, event, or sucked into a booth trying to sell you a service, you have undoubtedly witnessed an array of promotional products.

With so many varieties of products out there, how do you decide which is best for you? Let us look at some points you need to consider when making the decision to choose the right promotional product to represent you.

• Helpful: The main goal in using promotional products is that you expect them to stand the test of time. In order for that goal to be achieved, you want to choose a product that most individuals would use regularly. Some examples of these types of items would be computer products (flash drives), safety kits, writing instruments, etc.
• Connectivity: While useful is important, you also want to make sure that the promotional product you choose can create a bond between the consumer and the product that bears your brand. In order to do this, you need to consider your target audience. Who are your customers? Gender, profession, and activities are important issues to address when marketing to your specific customers. Remember, the most important thing is to have products that stand the test of time.

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• Relevance: In addition to being useful and connecting, the promotional product you choose needs to have relevance in time and space. What does that mean? It means that you don't want to insult your customers by offering a product that is dated. Stress balls, calendars, magnets, and fidget spinners are just space wasters. Think about what your customers are needing for daily activities, items like mobile device accessories. The digital marketplace seems to be our future, so any items that make devices easier to use would be relevant.

There is a vast amount of products out there, so you don't want to make an arbitrary decision on a promotional product for your business. However, if you pay attention to the points listed above and concentrate on hitting your target audience, you are bound to find a product that best represents your brand and the image you want to portray.