Cure. Fit Acquires Digital Fitness Company Onyx

Health and fitness startup Cure. fit on Monday announced it has acquired Onyx, a US-based fitness company that is building the world's smartest digital training experience, for an undisclosed sum. Onyx specializes in body tracking technology and personalization of workout feedback and the acquisition would help Cure. fit improve its computer vision technology for its at-home fitness product and expanding its international business.

"Onyx will accelerate our efforts towards building a hardware-agnostic AI-led platform that offers guided content on physical & mental wellness and nutrition all at the same place," said Mukesh Bansal, Co-founder, Cure. fit. Onyx was recently featured as "App of the Day" on Apple's App Store and has seen rapid user growth over the course of the last year.

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Cure. fit recently launched in the US with its energy-meter tech wherein, the phone camera tracks users' movements as they try to follow guided content from trainers. Users can track their improvement, compete with their friends, post selfies, and follow their favorite trainers. "High accuracy body tracking combined with studio-quality content will help us create a very differentiated experience for our users," said Asaf Avidan Antonio, Co-founder of Onyx.

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Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cure. fit aims to address preventive healthcare through a combination of engagement, coaching, and delivery using a mix of online and offline channels. (IANS)