Google To Now Helps Spot Black-Owned Businesses

Google has started adding an icon in Google Maps and Search to help people identify Black-owned businesses.

The move, which comes amid a surge in online searches for Black-owned businesses, is part of the company's commitment to supporting underrepresented entrepreneurs.

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With the addition of the icon, people will be able to see a black heart over an orange three-striped background which will indicate a Black-owned business in Maps and Search.

Similar to other attributes, it relies on business owners to self-identify as being Black-owned businesses.

It is not clear how Google will verify the authenticity of the claims.

But the company has a partnership with the US Black Chambers, Inc. (USBC) which has 145 Black Chambers of Commerce and 326,000 members across the country.

They and USBC will provide training for Black-owned businesses to enhance their presence on Google through the use of digital tools like My Business and Google Analytics.

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"Our hope is that by partnering with USBC, we can help more businesses connect with their community and customers," Jewel Burks, Head of Google for Startups US, said in a blog post last week. (IANS)