State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.
E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.
Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.
Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.
The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.
-Prepared by Staff Writer at Newsgram.
