HyperAdapt 1.0 : Nike goes laceless

https://www.youtube.com/watch?v=_Zr2L3DtKH8

Nike, one of the prestigious shoe-manufacturing brands across the world, has decided to go laceless with its new invention – HyperAdapt 1.0.

Powered by an underfoot lacing mechanism consisting of tiny motors that run up and rounds the whole body of the shoe, it makes the laces tighten whenever the heels hit the bottom of the sensor pre-installed into the unique innovation. One can manually control the tightening or loose down of the laces just by pressing the plus or minus buttons on the top of the shoe.

As claimed by Nike, the new model will provide with precise, consistent and personalized lockdown for the wear. It can especially be beneficial for the athletes as cited by Hatfield as the feet, undergoes a variable amount of pressure during the competition.

While Nike's Senior Innovator, Tiffany Beers adds that their ultimate aim was to "to embed the technical components into such a small space that the design moves with the body and absorbs the same force the athlete is facing".

The shoes will become available from the later part of this year while the brand informs on their website that the new HyperAdapt 1.0 is to be sold only to the member of the Nike+, an app that is recently launched by the company to extend hands to the athletes. (This news is brought to you by NewsGram in collaboration with VOA)