Mompreneurs shaping Indian economy

By Ashleen Kaur

New Delhi: Wikipedia describes a Mompreneur as "a female business owner who is actively balancing the role of mom and the role of an entrepreneur".

'Mompreneur' is a relatively recent word which has grown exponentially due to the prominence of internet based businesses. In India, more and more women are entering the world of business which was once reserved as a male bastion. Whether they make it big or contribute in a small way, they are definitely running a business on their own terms.

How can a mother make a career from home? By blogging.

Indian mothers can now fulfill their duties as a mother and work from home as well, even starting their very own company. India, in recent times, has become a hotbed for women entrepreneurs and even though Indian women have been doing various home based businesses for a long time, the newly found drive, ambition, and professional attitude has brought a world of change to the female entrepreneurial scene.

CEO & Designer Tory Burch said, "we need to get women to the point where they aren't apologizing. It's time to take ownership in our success."

The truth about being a Mompreneur is that a large number of talented and creative women have been discovering uncharted niches, creating jobs and utilizing the potential of a new economy. Since India is the most populated country in the world, there are not enough jobs for every single person. In such an economic condition, being self-employed is a commendable aspect.

"Harvard Business School defines entrepreneurship as the relentless pursuit of opportunity without regard to resources currently controlled," states Harvard Business School Professor Janet Kraus.

"You know you're doing what you love when Sunday nights feel the same as Friday nights…." says Donny Deutsch in his book Donny Deutsch's Big Idea.

― Donny Deutsch, Donny Deutsch's Big Idea: How To Make Your Entrepreneurial Dreams Come True, From The AHA Moment To Your First Million

The major benefit of being a Mompreneur is that your passion, idea or talent is turned profitable. Creativity is the biggest tool required to become an entrepreneur and the best part is that you can actually get paid for doing what you love.

Running a business and caring for a family are two demanding jobs that often seem to be competing against one another. Working mothers are often caught in the crossfire between the needs of their business and the cries of needy children. However, most Indian mothers have the capability to multitask and manage money, kids, and be thrifty as well.

As a Mompreneur, whether you're pitching an investor, a potential client, or recruiting a new employee, it's crucial to be able to lead with a hook and deliver your message clearly. Mothers are experts at telling stories and breaking down complex subjects using everyday words, even when the subject is anything but simple. (Picture Courtesy: www.3dcart.com)