Clean beauty products are making inroads and have gained a significant share of the beauty market, with more more people becoming aware of the their benefits. With each passing year thanks to technology, research and development natural ingredients have finally regained their place in the spotlight. Don't take our word for it, beauty icons Kriti Sanon and Shanaya Kapoor also believe in natural and clean beauty products, and associate with the 'Naturali' range launched by RP-Sanjiv Goenka Group. The new age nature-inspired personal care brand aims to provide a one-of-a kind experience to their customer infused with trendy natural ingredients delivering quick visible results.

Hair care ambassador Kriti Sanon said, 'I am extremely thrilled to be associating with Naturali haircare range that is infused with modern, trendy natural ingredients which are free from harmful chemicals. I have always been an ardent supporter of the 'no nasties' proposition when it comes to my hair care needs, hence this association came very naturally to me. Everyone knows that natural products are supposed to be good for you, but they are often believed to be slow in giving results. Naturali changes this, as the range has a unique SuperBlend of complementary natural ingredients, that are optimized to give you quick visible results. As a woman myself, I strongly believe that no woman should ever have to compromise especially with respect to her beauty choices. So, it is extremely fulfilling to see a brand that is not only good for you being free from harmful chemicals but also makes you look good.'

Clean beauty products are making inroads and have gained a significant share of the beauty market, with more more people becoming aware of the their benefits. | Photo by Brooke Lark on Unsplash

Bollywood debutante and skincare ambassador Shanaya Kapoor said, 'It is exhilarating to be associated with Naturali Skincare range. It's a brand that I feel complements my personality and I'm sure, just like me, a lot of young women are going to instantly connect with it. It's trendy, unapologetic, true to its claims, and most importantly takes charge. What resonated with me the most was the fresh take Naturali offers on nature-based skincare, the exciting ingredients – Avocado, Tea Tree, Red Raspberry coupled with the free from harmful chemicals promise. As someone who's had to deal with her fair share of skin problems like pimples while growing up, I am certain this range is going to be very useful for girls out there and I can't wait for them to try it out!'

Shashwat Goenka, Sector Head, Retail & FMCG said, 'There has been a paradigm shift in how Indian consumers, especially the younger, more conscious generation, engage with beauty products today. They are looking for a holistic and transparent approach towards beauty and wellness that is result-oriented. However, despite there being a burgeoning rise in the demand for natural beauty products, the personal care 'free from nasties' segment is still underpenetrated in terms of mass, affordable players. And that's where we come in – Naturali, a personal care brand infused with natural ingredients that are efficacious and free from harmful chemicals. The range is also available at pocket-friendly price points to the masses, a first for the segment."

He further added, 'We are very glad to announce Kriti Sanon as the face of the Naturali haircare range while Shanaya Kapoor represents the skincare offerings. We are a new, bold, and trendy brand and we wanted to associate with individuals who could help bring out and advocate these values. Kriti and Shanaya are a perfect choice as both are young, vivacious, and personally, resonates with our natural first proposition.'

The brand is backed by a SuperBlend technology that offers a combination of two modern, efficacious, natural ingredients like Avocado and Charcoal, Moringa and Avocado, Red Onion and Bhringaraj, Tea Tree & Avocado amongst others.

(Article originally published by: N. Lothungbeni) (IANS/ MBI)

Keywords: Beauty, skincare, Kriti Sanon, Shanaya Kapoor, clean beauty