"People are adhering to these beliefs because they're already dissatisfied," she says. "They're already unhappy. There's something they want to, perhaps, explain something that doesn't sit well with them, and the story gives them an answer."
Times of uncertainty, such as a pandemic, can help fuel the spread of conspiracy theories.
"People, in particular, that are susceptible to conspiracy thinking, they're susceptible to them when they feel threatened and anxious, like a lot of people do right now," Ditto says. "When the world seems confusing and incomprehensible, which it does right now. When people are lonely and they're seeking connection with others."
People often latch onto conspiracy stories because they cannot accept simple explanations for life-altering events, according to Ditto. A major conspiracy about the 9/11 terror attacks holds that the twin towers in New York fell in a controlled demolition, rather than because planes crashed into them. Unproven speculation about the COVID-19 pandemic holds that the virus escaped from a Chinese lab and was possibly an engineered bioweapon.
Many Americans find it hard to believe that President John F. Kennedy, a larger-than-life political figure, was killed by a lone gunman, a regular guy, which is why they embrace the unproven idea that there must have been a larger conspiracy to murder the president. The Emory researchers found that the people most likely to embrace conspiracy thinking are often less agreeable and less conscientious while being associated with a sense of entitlement, grandiosity, depression, and anxiety.
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"If you are in a close-knit community, either on social media or in real life, with people who are all adhering to the same belief, there's a commitment to that belief that's even more intense than if you just held that alone," Kabiri says.
Ditto says a million years of evolution pushes people to break into groups with like-minded people.
"We're very tribal. We're very provably attached to people who are like us. It's very, very unusual to have a place where you're supposed to make friends with, and connect with, and cooperate with, people who don't look like you and don't have the same values. Maybe they have a different religion," Ditto says. "The American experiment, essentially, is an attempt to work against all those evolutionary forces and move people in this positive way where they cooperate. It's way easier to break people up." (VOA/SP)