General

Micro Blogging Site Twitter Launches Feature to Give Premium ad Space to Brands

NewsGram Desk

Twitter on Monday launched a new ad product — the Promoted Trend Spotlight — that will allow brands to utilise Twitter's video format while acquiring prime visibility on the platform's Explore tab.

The product will be available in 15 markets including India, the company said jn a statement.

With full-width creatives, the Promoted Trend Spotlight extends an immersive viewing experience for audiences, resulting in greater recall of the brand's messaging.

According to a study by market research firm EyeSee, the product generates 113 per cent higher ad recall as compared to the standard Promoted Trend.

Twitter on a smartphone device. Pixabay

The Promoted Trend Spotlight will complement the Promoted Trend takeover with 6-second videos, GIFs, as well as static images.

"It will allow brands to display their content at the top of Twitter's Explore Tab for the first two visits, per person, per day," said the company.

Once a viewer has viewed the Spotlight ad twice in a day, the ad will be moved to the standard Promoted Trend placement, and be replaced by organic editorial content. (IANS)

Book Your Airport Taxi Limo Service Today for a Smooth and Stylish Arrival

American Children Who Appear to Recall Past-Life Memories Grow Up to Be Well-Adjusted Adults

In the ‘Wild West’ of AI Chatbots, Subtle Biases Related to Race and Caste Often Go Unchecked

Future of Education with Neuro-Symbolic AI Agents in Self-Improving Adaptive Instructional Systems

Lower turkey costs set table for cheaper US Thanksgiving feast this year