Heads of U.N. and international aid agencies will use the World Economic Forum's influential platform to present humanitarian and human rights issues on behalf of millions of people caught in conflict, poverty and natural disasters. The Forum begins its annual weeklong meeting in the plush Swiss Alpine resort of Davos on Monday.

The World Economic Forum is best known for the many high-powered government and business leaders who make the annual pilgrimage to Davos to acquire lucrative deals and shape geopolitical events.

But the annual event also presents a robust humanitarian agenda. This year, the Forum, World Bank and International Committee of the Red Cross will launch a humanitarian Investing Initiative. The aim is to seek new solutions for protracted humanitarian crises by moving from short-term to long-term funding to support fragile communities.

United Nations aid agencies will feature prominently during the week-long meeting. The World Food Program's executive director, David Beasley, will co-host events, such as 'conflict and hunger' and 'the use of digital technology in the humanitarian sector.'

WFP spokesman Herve Verhoosel says the group will be seeking support for its operations. He says many of the companies attending Davos understand that investments in food security are fundamental to business success.

"It saves lives and builds stronger markets around the world. In fact, it can increase GDPs by up to 16.5 percent and a person's lifetime earnings by 46 percent," he said.

With more than 3,000 of the world's movers and shakers from 110 countries present, aid agencies see the Forum as a valuable opportunity to strengthen relationships with world leaders and keep their life-saving missions on the world's agenda.

The U.N. High Commissioner for Human Rights, Michelle Bachelet will be attending events on a wide range of topics. Her spokeswoman, Ravina Shamdasani, says these include LGBTI or Lesbian, Gay, Bi-sexual, Transgender and Intersex standards in businesses, and human rights and democracy in a changing world.

"A couple of events on women's rights as human rights and female leadership. The importance of women playing a role in global affairs by creating a new architecture that allows them to fully participate as leaders and shapers," she said.

Also Read: The World Economic Forum To Discuss Globalization, Climate Change

The head of the U.N. Children's Fund, Henrietta Fore will champion the needs of children and young people who are caught up in humanitarian crises or are being left behind because of extreme poverty and lack of development.

U.N. Development Program Administrator, Achim Steiner will seek to raise $100 million from Davos' wealthy clientele to protect wild animals and their habitats. (VOA)