New Delhi, August 23, 2017: The Union ministry of Minority Affairs is establishing a talent showcase specifically for India's traditional arts and crafts. The model will be called "Hunar Hub" and has been built for India's minority communities in Noida.
The Ministry aims to draw the business further by bringing artisans, corporate entities, retailers, and sellers together.
In his statement, Minister Mukhtar Abbas Naqvi said that the purpose of this talent showcase will be to make the traditional art and craft products of the artisans in minority economically viable. They have kept the art and craft belonging to them secure for many years to preserve their tradition and their traditional products require a domestic as well as an international market which will enable them to earn a profit.
The building being established will help the artisans and craftsmen get customers like corporate houses who are involved in import and export which will, in turn, revive the diminishing arts of Indian culture and tradition.
"This will go a long way in providing employment to the people," Naqvi said.
The building is planned to comprise of three storeys and will hold around fifty exhibition cum sale shops. The Ministry is going to reserve many of these shops for women belonging to the minority communities as per ministry officials.
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There is a basement where all the manufacturing work will be undertaken and the manufactured products will be held on display in the showrooms constructed on upper floors.
This building is hoping to bring together artisans from the whole nation and is believed to become an inspiration for other states of the country to motivate the minority artisans to continue with their local art and crafts by building similar hunar hubs.
Hunar Hub will help the artisans and craftsmen get customers like corporate houses who are involved in import and export. Wikimedia
The artisans in these hubs can be directly contacted by the export houses without the middlemen.
"Once an artisan gets an indent or order that will have a domino effect as he or she would be engaging their people back in their villages for production at a mass scale and a whole community then gets employed," said Naqvi.
The success of the talent market, "Hunar Haat" held in Delhi, first in Pragati Maidan and then in Connaught Place, motivated the constructions of hunar hub. Artisans, who were struggling to earn beyond thousands, managed to receive orders worth lakhs of rupees and even crores in some cases.
– prepared by Harsimran Kaur of NewsGram. Twitter @Hkaur1025