Mumbai, Sept 13, 2016: In Indian cinema, there is something furiously flawed and formulistic about rural feminism. When a film tells the story of a group of women in Rajasthan fighting to remain happy while the men in their lives rape and violate them every way possible, it's time to get very suspicious of the product.

Luckily, in "Parched", director Leena Yadav seems to have gone beyond the cliches of male oppression in pursuit of the heart beneath the predictable images of women caught moving seductively amidst the sand dunes.

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And here we might as well spare a round of applause for cinematographer Russen Carpenter who seems to have captured the lives of the four female heroes without letting the Rajasthani desert scape overpower the emotional energy that trots across the shimmering skyline.

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And yes, a voice appearance by producer Ajay Devgn at the end of the trailer.

In case, we forget superstars do have a social responsibility. (IANS)